WHO I AM

CLAUDIO CERVETTO

I am a recently graduated Product Designer exploring the intersection between physical and digital design. My work spans industrial design, UX/UI, branding, and coding. I build end-to-end products, focusing on their logic, aesthetics, and technical development.

THE SPARKS

The spark that led me to Product Design was the promise of never being stuck in a purely analytical and repetitive process. I find my energy—my true state of flow and design-driven excitement—when I have the freedom to step outside established patterns to solve a problem. Shaping new products, whether physical or digital, makes me feel good. Knowing that my work has a purpose, that it solves a specific function or can simply improve the mood of those who use it, is my main motivation.

"WHAT COMES FROM WHAT"

Working across very different fields—from backend development to interior design to UX—my common thread has always been the act of creating in response to a concrete need. My approach is rooted in Bruno Munari’s method: I start by analyzing what already exists to identify its strengths and weaknesses. From there, I dive into user research to build a solid foundation for the project. I create personas, map journeys and systems, develop blueprints and user stories. Only when I fully understand the context do I move into prototyping, testing and validating ideas in the real world to understand what truly works.

THE BINGO MOMENT

If I had to choose my favorite moment in the process, it would be the one where, suddenly, you say: “Bingo!”. Often the first idea is not the final one, but it is the beginning of a chain of insights that leads you to the right direction. When the final idea starts to take shape, the excitement for execution skyrockets—you can’t wait to see what will come to life. The other great reward comes at the end: looking at the finished product and mentally retracing all the effort, testing, and reasoning behind it. It is an incredibly fulfilling feeling.

BEHIND THE SCREEN

The urge to create doesn’t stop when I close my work files. My computer often stays open for video editing, a hobby that allows me to experiment visually with complete freedom. In my free time, I enjoy immersing myself in video games: I appreciate the perfect level design of classics like Super Mario, as well as the challenge and patience required by RPGs and Souls-like games.

To truly recharge, however, all I need is a long walk or a quiet evening with friends.

La voglia di creare non si spegne quando chiudo i file di lavoro. Spesso il computer rimane aperto per il video editing, un hobby che mi permette di sperimentare visivamente in totale libertà. Nel tempo libero amo immergermi nei videogiochi: apprezzo il level design perfetto dei grandi classici come Super Mario, ma anche il senso di sfida e la pazienza richiesti dagli RPG e dai Souls-like. Per ricaricarmi davvero, però, mi bastano una lunga passeggiata o una serata tranquilla con gli amici.