TOULA
Brand Identity
Autonomous mobility service
SMART MOBILITY
Project designed for the post-2030 city
INTRODUCTION
The Toula project stems from a vision of a sustainable Genoa in 2030, characterized by extensive pedestrian areas and a reduced road infrastructure. Developed as a concept car for smart mobility, the project explores new paradigms of urban transportation. It is a monovolume designed to reach a maximum speed of 50 km/h, conceived to promote inclusivity. The vehicle is integrated into a connected road ecosystem enabled by V2X sensors and inductive charging networks embedded in the infrastructure.
CONCEPT
The brand identity project focuses on the study and design of an essential and highly recognisable visual system. The brand architecture is structured around two fundamental components that interact in perfect balance. The primary objective was to define a solid and scalable identity, capable of adapting with full consistency across any medium or interface connected to the service.
DEVELOPMENT
The graphic emblem captures the art of movement by stylising the aerodynamic silhouette of the vehicle, creating an inseparable synergy between technological innovation and the reassuring promise expressed in the tagline “Tornâ a cà”.
