AIR MASK
Product & Industrial Design
Snorkeling mask
Technological experimentation
A strapless mask
THE LIMITS OF CONVENTION
The primary objective of **AirMask** stems from a passion for the marine environment and a visceral desire to revolutionize the practice of snorkeling. The conceptual challenge was to overcome the limitations of conventional equipment by proposing a solution that seamlessly combines aesthetics, portability, and extreme ease of use. Through a careful analysis of user needs, we shaped a concept capable of delivering a remarkable “wow effect” without ever compromising functionality and ergonomics.
AIR
The true beating heart of the innovation lies in the removal of the traditional silicone strap used to secure the mask to the face. In its place, we designed and implemented a sophisticated system based on six circular suction cups, harmoniously integrated into the gasket. This mechanism, activated via a convenient central depressurization valve, ensures optimal watertight sealing and prevents any discomfort on the skin, gently distributing pressure across the face.
IDENTITY
In parallel, the user experience was elevated through the introduction of **AirMag**, a magnetically embedded attachment that allows the snorkel to be connected to the mask with a fluid gesture. The mask’s structure was developed using generative design principles, minimizing material usage, reducing the frame’s weight, and giving the product a distinctive visual identity within the current market. The black-and-white color palette was designed to emphasize the technical innovations of the frame, creating a high-impact visual contrast with strong emotional resonance.
